Out There Outfitters
Out There Outfitters is a Philadelphia based clothing outlet specializing in high end outdoor clothing and equipment. One of their largest product lines is clothing from an industry leader in outdoor apparel, which is displayed in a large room sectioned off from the rest of the store.
Using Eagle reporting and analytics, management is able to compare traffic between the main store and the separated section to better understand the consumer experience. Eagle’s reports provided the following insights:
- Who entered the separated section (Age, Gender, Ethnicity).
- How often items were touched, picked-up off the rack, and purchased.
- Effects of employee interaction on conversion rate
- Effects of gender on product interaction (touches, takes, and transactions).
- Time spent in the section.